What do you do when the 2001 tech bubble bursts and the greater economy is crumbling down around you? For Premier Platforms, the answer was simple: expand.
In 2002, Premier Platforms opened up shop in Perry, GA to better serve customers in South Georgia.
An “Easy Decision” to Better Serve Customers
The decision to expand was “easy” simply because the staff at Premier felt it was the the best response to a poor economic climate. The team felt that the closer their facilities were to South Georgia and Florida, the better they could satisfy their clientele’s aerial platform needs.
Winning Over Customers of “Wall Street Goliaths” One at a Time
Thanks to a motivated and service-oriented sales team, the decision to expand paid off in spades. Customers in the South Georgia area were underserved by what CEO David Cooper aptly refers to as the “Wall St. Goliaths,” and Premier was able to re-shape the market for aerial platforms.
How Did Premier Platforms Triumph in South Georgia?
Cooper knew that his big-box competitors offered a monopolized product and strict offering limitations. That combination makes for poor value and worse client service.
In that environment, Cooper saw opportunity. He was confident that his team could beat their huge competitors with superior value and service, particularly given the tampered economy. Premier’s flexibility enabled a strong return on investment, and more importantly, a large and loyal customer base.
The Next Step
Due to their success in Perry, Premier Platforms quickly outgrew their original facility and moved into a much larger, customized space. They have since opened up another world-class, OSHA-approved paint and refurbishment facility in Conyers, Georgia.
According to Cooper, “We did well because we concentrated our efforts on service to the customer. First and foremost. Our entire culture is built around providing exceptional customer service on top of our best-in-class rental, sales, and repair services.”
For service in your area, call us anytime at 1-800-951-2555. We’d love to help with your next endeavor!